Our Mission & Vision

Our Vision

Our vision is to be the customer’s first choice for insurance services. We are committed to providing our customers with security and peace of mind through innovative solutions, which provide excellent value.

Our Mission

We will achieve our vision by:


  • Focusing first on the needs of the market segments we choose to service
  • Building upon the strength of the Argus name
  • Introducing innovative products and enhancements
  • Continuing to focus on direct distribution as our primary channel, while developing alternative channels such as intermediaries, strategic partnerships and technology
  • Recruiting and retaining the very best people
  • Developing knowledgeable people who provide fast, friendly and convenient service to our customers
  • Developing our ability to perform as one cross-functional team
  • Exploring opportunities to exploit our leading financial performance and capital position
  • In addition, Argus will look for growth opportunities by expanding into related business products and services.

Our Philosophy & Values

As we interact with our colleagues and meet our responsibilities to our customers, shareholders and the community, we welcome the challenge inherent in change, while adhering to values that remain constant.


  • We do not compromise individual or corporate honesty or integrity
  • We respect every person as an individual
  • We actively promote competence and professionalism within our organisation
  • We achieve higher levels of performance through teamwork
  • We recognise that fairness is critical in reaching decisions
  • We promote and acclaim creativity as we strive to achieve our goals